By Kyle Studstill.
If we are to do our best work in the face of constant chaos and change, perhaps we must first hone our inner virtues as guidance. Composure produces an ongoing series of reflections, guided by creative works that foster specific kinds of perspective. This week: consideration with John Tarantino of Martenero, which designs customizable mechanical wristwatches, working with watchmakers in New York. A delicate balance of gears, springs, and weights, gently reminding us to respect the scarcity of time.
John Tarantino, founder: We’re trying to create beautiful pieces that people love wearing. After all, watches are wearable art. They don’t sit in someone’s apartment or hang on the wall for someone to enjoy privately; they are worn and exist in the world. We also make our pieces as clean as possible, focusing on nailing the details and offering interesting colorways. Nothing extra that doesn’t need to be there.
Martenero features great design with customized options. A lot of people like to customize what they’re wearing. They can buy custom suits, custom shirts, custom sneakers with Nike ID… Why not custom watches? With a degree of choice in the process people tend to feel more attached to the item.
Gets his perspective from:
Nomos Watches: My favorite watch brand (other than my own of course). They do such a good job of creating world-class timepieces, presented in a fun, whimsical manner.
Julien Smith – The Flinch: This book hit me harder than possibly anything I had read to date. Make yourself uncomfortable; grow stronger, accomplish more. Doing the things suggested in this book helped give me the push necessary to start my own company.
See more at: alwayscomposure.com